Simple plans

Pick your plan. Cancel anytime.

Founding member prices until August 31 — locked in for as long as you stay subscribed.

Core

The daily layer: log, track, and stay on your goal.

7.99 /month

  • Food logging with the Today dashboard (app + web)
  • Coaching allowance: ~100 coach replies a month
  • Weekly recap of what moved
  • One proactive check-in a week

Premium

Most popular

The full coach: unlimited chat, photos, and daily accountability.

9.99 /month

Founding member price · €14.99 regular

or €89/year (regular €119)

  • Unlimited iMessage coaching (fair use)
  • Meal photo analysis
  • Daily proactive check-ins & reminders
  • Restaurant picks wherever you are
  • Apple Health & integrations
  • Monthly plan review

Max

Everything, deeper: labs, automations, and priority.

19 /month

Founding member price · €29 regular

or €179/year (regular €249)

  • Everything in Premium
  • Blood test & biomarker deep-dives
  • Custom automations from your coach
  • Priority responses
  • Early access to new features

All prices include VAT. Charged when you subscribe — no trial needed, because coaching starts free in chat. Auto-renews each period; cancel anytime and you’re not billed again.

Want something custom?

Talk to the coach. Tell it what you use and what you can pay, and agree your own plan right in chat.

Human expertsComing soon

Soon: book time with credentialed nutritionists and dietitians.

Start free. Decide later.

Coaching starts free in chat — pick a plan when it’s already working for you.

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